Wednesday, October 10, 2007

What is in a name??

This is my question for the day:

What is in a name?

Is it honesty, integrity or character? Or, is a name just a name? There are many definitions to the word name. Some of them include:

1. a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known.
2. a reputation of a particular kind given by common opinion
3. the verbal or other symbolic representation of a thing, event, property, relation, or concept.

To me, the second definition jumps out the most. I want others to relate integrity, honesty and character to my name. Those three things make up the person that I am. I value them at the highest possible standards. Yesterday, I was told that it is a great thing to hold these things at such high standards because if I didn't, then no one else would either.

So, I have made a big decision that was influenced directly by this question. Over the next several weeks I will be transitioning my business name to Leslie Roark Photography. Don't worry, you will still be able to get to me using www.ambiancephotographybyleslie.com! I just truly believe that if I value my name enough to use it for my work and business, then others will too.

Now, I don't want this taken the wrong way. There is a lesson to this post much more valuable than any decision I can make for my business. That is, that each and everyone one of us needs to value our names because our names hold more than each of us could ever imagine. It is my hope that twenty years from now if you hear the name Leslie Roark, that you think of my character, honesty and integrity. Even, before you think of my photography! Until next time..

Les

3 comments:

Anonymous said...

Great decision. It's easy to hide behind a company name....but if you're willing to put your name on the line, it shows the integrity that you have and the value you place in yourself. I know you'll do great!!!!!!!!!

Anonymous said...

I am so proud of you everyday your pictures get better and better!!! And thanks for all of your help!

Unknown said...

I think this is a great decision. Never hide behind another name! When you see your name, you are reminded of the ideals you hold dearly, so you will never make an unethical business decision.


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